Privacy policy

Last updated: May 9, 2026

SleepToy operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). SleepToy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
SMS Marketing Consent Data: If you opt-in to our text messaging, we collect your phone number and your interactions with our messages.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

SMS Marketing and Notifications

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers.

Consent: Your consent is not a condition for any purchase.
Opt-out: If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link provided within our messages.
Help: For any questions, please text HELP to the number you received the messages from.
Rates: Message and data rates may apply. Message frequency varies.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, process your payments, fulfill your orders, and create a customized shopping experience.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message, or postal mail.
Security and Fraud Prevention. We use your personal information to authenticate your account and provide a secure payment and shopping experience.
Communicating with You. We use your personal information to provide you with customer support and to maintain our business relationship with you.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, shipping).
With business and marketing partners to provide marketing services and advertise to you.
Important Exclusion for SMS Marketing: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Originator Opt-in Data: All other categories of disclosure exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify in order to provide and improve the Services for you.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, or correct your personal information. You may also opt out of the "sale" or "sharing" of your personal information for targeted advertising.

Managing Communication Preferences: You may opt out of promotional emails or SMS at any time by using the unsubscribe or STOP options displayed in our messages to you.